Sporting KC has named Wells Enterprises, Inc., a leading ice cream manufacturer and maker of beloved brands such as Blue Bunny, Bomb Pop and more, as an official sponsor through 2027. Announced during National Ice Cream Month, the two-year partnership will bring Wells’ portfolio of iconic ice cream and frozen treats to fans across the Soccer Capital of America, adding more sweetness to matchdays, watch parties and community events throughout the soccer season.
“We’re thrilled to partner with Sporting KC and bring fans a taste of the iconic flavors and crave-worthy innovations that have made Wells a trusted name in ice cream,” said Isabella Chia, Chief Innovation and Marketing Officer of Wells Enterprises. “Time spent together is priceless. This partnership gives us an exciting opportunity to create joyful, memorable moments for families and fans with a little extra sweetness.”
Through the partnership, Wells Enterprises will enhance the Sporting KC fan experience with sampling events, product integrations throughout Sporting Park, in-stadium branding, retail activations and more. In addition, to celebrate the end of the world’s biggest soccer tournament, fans can enjoy free sweet treats at Soccer Capital Summer watch parties this weekend. The partnership will also give Sporting KC fans the opportunity to race Blu, the official mascot of Blue Bunny, in the Blue Bunny Ice Cream race in select games throughout the season. Off the pitch, Wells Enterprises will bring together families through activations at local youth tournaments across region.
“We welcome Wells, Blue Bunny and Bomb Pop to the Sporting KC family giving our fans a new way to sweeten their matchday experience,” said Jon Moses, Sporting KC Vice President of Corporate Partnerships. “Wells has been a Midwest staple for more than a century, and bringing its iconic portfolio of frozen treats, including the KC-invented Bomb Pop, to our stadium and community events is something fans will be excited to enjoy.”
Founded in Le Mars, Iowa, the Ice Cream Capital of the World, Wells Enterprises has grown from a dairy delivery wagon into one of the nation’s leading ice cream manufacturers, known for creating high-quality frozen treats that bring people together. With a portfolio that spans classic favorites and new innovations, Wells continues to build on more than a century of ice cream expertise while strengthening the communities and partners it serves.
About Wells Enterprises, Inc.
Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet, packaged foods. Wells produces more than 200 million gallons of ice cream per year and distributes products in all 50 states. Wells manufactures its signature brand Blue Bunny®, lower-calorie Halo Top®, the iconic Bomb Pop®, and Blue Ribbon Classics®. Wells employs nearly 4,000 ice cream aficionados across the country. The company is headquartered in Le Mars, Iowa, where Wells has made Le Mars the “Ice Cream Capital of the World” as the largest manufacturer of ice cream in one location. Wells operates two manufacturing plants in Le Mars, a manufacturing plant in Dunkirk, New York, and a manufacturing facility in Henderson, Nevada. Learn more at wellsenterprisesinc.com.
