Sporting Kansas City launches a new campaign "Thanks World, We'll Take It From Here" following the FIFA World Cup. The campaign is designed to convert unprecedented global attention on soccer into lasting MLS fandom. Sporting Kansas City is also inviting fans across the region to experience the excitement of MLS through the club’s First Game On Us initiative – as well as a Back Half Bundle presented by Price Chopper – designed to welcome new supporters as the team returns to Sporting Park on Wednesday, July 22.
The campaign reflects Sporting Kansas City’s commitment to growing the game in the region by introducing more fans to the club and its matchday experience. As part of the largest coordinated marketing initiative in MLS history, the campaign aligns league-wide momentum with local club engagement.
Sporting Kansas City will bring the campaign to life through fan events, community programming, local partnerships, digital content and other activations designed to connect with fans throughout the region. This includes a Blue Hell Watch Party in the Budweiser Brew House at Sporting Park for STLvSKC on Thursday as well as Soccer Capital Summer events at Sporting Park this weekend, highlighted by a free Third Eye Blind concert on Saturday and a watch party for the FIFA World Cup final on Sunday.
"Our community has embraced soccer in incredible ways throughout the World Cup, and we're excited to welcome those fans to experience what makes Sporting Kansas City special," said Sporting Kansas City President and CEO Jake Reid. "Whether it's attending a first match, connecting through community events, or becoming part of our supporters' culture, this is an opportunity to continue to showcase the sport here in Kansas City."
The campaign extends beyond sport into music and culture through an Amazon Music Original cover of "Can I Kick It?" — created exclusively for MLS. Produced by legendary producer DJ Premier and featuring new vocals and lyrics from breakout artist Samara Cyn, the updated track delivers a modern, high-tempo sound that captures the energy of MLS today.
The campaign will air during FOX's coverage of the FIFA World Cup semifinal and final matches before expanding across Apple TV and other channels. The national media rollout will be supported by a comprehensive buy across linear, streaming, digital, social, and out-of-home platforms, as well as in-stadium signage.
