Sporting Kansas City has garnered unprecedented interest in 2011 thanks to a multitude of forces. Chivas Guadalajara icon and Mexico National Team veteran Omar Bravo arrived as the club's second-ever Designated Player.
Come this summer, the team will open
LIVESTRONG Sporting Park
, a state-of-the-art, $200 million stadium that brought Lance Armstrong to town to announce the
partnership with his LIVESTRONG foundation
. The venue will also bring the
U.S. Men's National Team to Kansas City
for the first time in ten years in June, followed by
English Premier League club Newcastle in July
. Even NFL wide receiver Chad Ochocinco and global tech titan Google have been closely involved with the organization in the past few days.
With all of this feeding fans' anticipation ahead of the June 9th home opener, the club has launched a marketing campaign aimed to build the buzz for Sporting Kansas City and its historic 2011 season:
Game on.
Beginning Monday, four new billboards will be displayed throughout the metropolitan area with images of Bravo, captain Davy Arnaud and striker Kei Kamara. The boards (shown on right) are at the following locations...
-- I-35 North near Cambridge Circle -- Omar Bravo
-- I-435 North at Woodend -- Omar Bravo
-- I-70 and Blue River -- Davy Arnaud
-- I-435 North, south of Truman Sports Complex -- Kei Kamara
Two new commercials promoting the club will also debut this weekend during KSMO-TV's broadcast of Sporting Kansas City vs. Vancouver Whitecaps FC, beginning with a 30-minute pre-game show at 5:30 p.m. on Saturday. The spots will also air regionally during the NCAA Tournament's Final Four coverage on CBS.